These customers prioritize saving money and smart financial decisions. They are acutely aware of the "burden of ownership" and the high cost of buying non-essential items, especially those with short lifespans or infrequent use.
They are driven by a strong commitment to environmental protection and reducing their ecological footprint. They are actively seeking ways to minimize waste, conserve resources, and participate in the circular economy.
They need specific items for infrequent or temporary use and lacks the storage space or desire to own them permanently. They appreciate convenience and the ability to access items only when needed.
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